ABLOY has been ranked the most valued brand in Taloustutkimus’ annual Brand Value survey. Brands are rated in the survey by Finnish consumers.
ABLOY has been ranked the most valued brand in 2025. Representing trust, quality, and durability, it has been part of Finns’ daily lives for almost 120 years.
”This is a great honor for us and also highlights the wide awareness that the ABLOY brand enjoys in Finland. We are delighted to see that the work we have done for our solutions, brand, and customer experience is recognized and is also reflected in how the brand is valued,” says Johanna Varis, Director and Head of Marketing and Segment Development at Abloy Oy.
Continuous development and customer feedback driving forces behind success
ABLOY evolves with the times. It is a pioneer in the security industry and continuously develops innovative locking and access management solutions that combine digital, mechanical, and electromechanical expertise. The brand, however, is shaped with care, always listening closely to what customers value.
”We hold a unique position in the everyday lives of Finns, whether at home, at work, or during leisure time. Just like earning a place in people’s hearts, the feeling of security must be earned through actions every day. Our solutions and services are designed not only to protect people and property but also to contribute to a more sustainable future,” says Varis.
At ABLOY, the brand belongs to everyone.
”We are committed to ensuring that every ABLOY employee feels ownership of the brand and is inspired to contribute to the company’s over a century-long legacy of success,” Varis adds.
The survey included almost 700 brands
This year’s top five most valued brands in addition to ABLOY are Fiskars, the Hyvää Suomesta label (Produce of Finland), LEGO and The Nordic Swan Ecolabel. ABLOY was Finland’s most valued brand also in 2024.
In the survey conducted by Taloustutkimus, consumers rate the brands they are familiar with based on how much they value them. The study included 699 brands.
