Market research company Taloustutkimus surveys Finnish consumers’ opinions on brands every year. This year, ABLOY was ranked the most valued brand in Finland.
”It is an honour to influence how the ABLOY brand sounds, looks and feels like. Our brand is well known in Finland and around the world,” says Johanna Varis, Abloy Oy Head of Marketing and Segment Development.
Evolving a beloved brand entails thoughtful choices
”Brand building is systematic and requires active listening to customers. We have been granted with the opportunity to impact the daily lives of Finns at home, at work, and during their free time. Earning the trust of Finns also indicates how our brand is valued and trusted outside of Finland,” says Varis.
ABLOY is a pioneer in the security field and in developing new digital and mechanical locking products. Changing the brand’s image is carefully considered: for example, the iconic ABLOY logo has only been renewed five times during nearly 120 years of operations.
”Every person behind ABLOY values the brand. We all play a part in building a success story and a better future for everyone,” Varis says.
The survey included nearly 700 brands
This year’s top five most respected brands are ABLOY, The Nordic Swan Ecolabel, Hyvää Suomesta -label (Produce of Finland), S-Etukortti and The Key Flag. ABLOY previously topped the list back in 2018.
In the study, consumers ranked 686 different brands based on how much they value that particular brand. The survey also asked, for example, how likely consumers would be to recommend the brand.
More information
Johanna Varis, Head of Marketing and Segment Development, Abloy Oy
johanna.varis@abloy.com tel. +358 50 320 0864
Abloy Oy
Abloy offers security and locking innovations dedicated to creating more trust in the world. Combining digital and mechanical expertise, Abloy Oy develops industry-leading security solutions that protect people, property and business. The global ABLOY distribution network provides expert service to customers in over 90 countries.
Abloy is part of the ASSA ABLOY Group, the global leader in access solutions. Every day, we help billions of people experience a more open world. The Group operates worldwide, with 61,000 employees and sales of EUR 12.3 billion. www.abloy.com
